Resume Guidelines

Summer 2010

When developing your resume, be sure to consider the following guidelines:

Proofread - Have 2 people check your resume for content and spelling before you fire it off. Once having read your resume, they should then have a clear understanding of the scope and function of your position. In addition, your proofreaders may be able to point out things you may have overlooked, or that you might not have thought were relevant or necessary.

Keep It Short - Limit your resume to 2-3 pages

Be Accessible - Include both a permanent contact and present address, phone number, fax, and e-mail address.

Layout - List jobs in reverse chronological order. Layout your job titles/headings in boldface type.

Use Concise Descriptions - Position titles don’t always reflect job content. Spell out your responsibilities emphasizing your achievements in each role. Try to keep job descriptions to 3-5 sentences. Write job descriptions in easy to understand terms, and as completely as space allows.

Quantify Achievements - Mention major accomplishments that emphasize your successes, providing measurement data to reinforce these achievements if available. Use action verbs to start each sentence (i.e.: designed, organized, built, developed, coordinated, earned, analyzed, established).

Correct Timelines - Ensure dates are correct and account for any gaps in time.

Be Honest - Don’t omit or misrepresent your educational achievements or professional credentials.

Provide Relevant Information - Describe your part-time jobs, community volunteer work and professional awards that show off your expertise, enthusiasm and dedication.

Cover Letter – If emailing your application, include your brief cover letter in the body of your email instead of attaching it as a separate document, to increase the likelihood that it will be read. Include your salary expectations.

Resume Do's & Don'ts

DO

Include An Objective – Include your Objective at the top of your resume – it is the first strong personal marketing statement a potential employer will read. In two or three specific sentences you can express your career aspirations, goals and what type of opportunity appeals to you. It should not be general or flowery, rather direct the Objective to the position, industry or type of company you are applying to – this will better direct your resume to the appropriate person.

Include A Summary – Take advantage of the Summary or Highlights section at the beginning of your resume. Do some research to determine what core competencies the employer requires and encapsulate your skills as they relate specifically to the position you seek.

Format Appropriately – Be aware of the style and appearance of your resume. It should be formatted so that it looks great both electronically and on paper. The material must be well-organized, easy to read with absolutely perfect spelling and grammar.

Focus on Achievements – Make your resume more exciting and readable by writing it in an achievement-oriented style. Do not submit your previous job descriptions in the guise of a resume. An achievement-oriented resume will convey your relevant experience and skills, your talents in using theses skills and the pride and enjoyment you receive from your work.

Example:
  • Increased profits by 35% by developing and implementing a national direct marketing campaign.
  • Drove sales to 120% of targets through the successful launch of three new products.

List Relevant Details – Include a listing of technical, professional and personal details that do not fit in the body of your resume, towards the end of your document. Association affiliations, computer skills, community service, awards and personal interests portray a well-rounded individual. However, be sure to keep your list brief by limiting yourself to the items that are relevant to the position you are applying for.

Submit By Email – When emailing your resume, include a specific reference to the position you are applying for in your subject line, to ensure it reaches the correct person.

DON’T

Include A Personal Website – Do not submit your personal website address as a replacement for a traditional resume. Technology has been known to fail and if your website is not viewable, a potential employer will not waste time trying to reconnect. If you have a website that is applicable to your career history (with samples of your work) add it to your contact listing at the header of your document.

Be Too Long/Too Short – Be aware of the length of your resume. By squeezing the information on one page, you run the risk of deleting important achievements. By rambling on beyond three pages, you may lose the interest of the reader. When writing your resume, ask yourself if each statement brings you closer to landing an interview and include only the information that truly sells you as a candidate.

Use Incorrect Writing Style – Do not write your resume in first person format. As a business communication, the resume should not include “I” or “me” and articles should be limited. Do not write your resume as if someone else is writing it for you. A resume is known to be a personal marketing tool and its impact is compromised when it appears you solicited another party to write positive things about you. Save the testimonials of others for reference checking.

Use Incorrect Resume Style – Do not use a functional resume when your career history is solid. Your presentation on paper is not as strong when your career progression is not apparent or if you do not connect your skills to a particular position. The chronological format is generally preferred.

RESUME STYLES

It takes only a few seconds for an employer to size up a resume, but you should set aside at least three hours to develop yours. An excellent resume should be a well-organized, easy to read capsule of your abilities and achievements created to capture the employer’s attention. Your resume is your personal advertisement – it is your future. Above all, it is a marketing tool whose objective is to obtain an interview.

There are two widely used styles of resumes:

  • Chronological
  • Functional

The chronological resume format is generally the most preferred by hiring managers. Functional resumes are most beneficial to candidates with very brief or very unfocused career experience.

CHRONOLOGICAL RESUME TEMPLATE

The chronological resume is organized by your position title, with your most recent position listed first. Employers tend to prefer the chronological resume as it highlights responsibilities and achievements in a very readable manner.

Name
Address
Phone Numbers (work, home, cell, pager)
e-mail address

CAREER OBJECTIVE  

what you are trying to attain

MAJOR ACHIEVEMENTS
•  ACHIEVEMENTS ARE RELATED TO THE BOTTOM LINE; INCREASING REVENUE, CONTAINING AND REDUCING COSTS, BRINGING ON NEW CLIENTS, PROGRAMS DEVELOPED, ETC.
•  use bullets to display your achievements
•  list them from your most current achievement to your least current
•  keep descriptions in point form
•  list differences you made to the companies you have worked for - what return on investments you have produced
•  describe how the company has benefited since you have joined them - your bottom line contributions
•  explain the new programs you have initiated and how these have increased the company’s profits

WORK HISTORY

date of current position

Company Worked For
Title of position held
•  again use bullets
•  briefly describe responsibilities
•  continue on for each job held for the past 10 years or so
•  not meant to be a job description. Describe only key factual information, (i.e. clients gained, strategies implemented, etc), and the effects these had on sales increases, cost reductions and net profit gains

September 1995 - Present  

XYZ Company
VP of Marketing
•  Increased sales revenue of XYZ by 17% annually through new client acquisitions & development of strategic initiatives, sales tools & marketing programs
•  Achieved new sales ($1.7 million) for XYZ’s European partners through presentations given to their clients in France and Germany
•  Generated new business for several agencies by developing distinctive building strategies for clients
•  Wrote business plan & created comprehensive operational budget based on benchmarks for operational expenses & performance in the industry
•  Negotiated approval to change & expand existing departmental structure to improve communication & productivity


EDUCATION
School Attended
Dates Attended



Degree, Certificate, Diploma received McGill University1988-1992 Bachelor of Engineering Science include computer skills, diplomas, completed courses, etc.

McGill University
1988-1992

Bachelor of Engineering Science

(Include computer skills, diplomas, completed courses, etc.)


INTERESTS & HOBBIES  


briefly describe


REFERENCES


available upon request

 

FUNCTIONAL RESUME TEMPLATE

The functional resume is organized into sections which highlight responsibilities, skills and achievements. Some employers dislike functional resumes, so if you choose to utilize this method you must make it easy for employers to visualize your complete chronological work history and connect your accomplishments to specific positions.

Name
Address
Phone Numbers (work, home, cell, pager)
e-mail address

CAREER OBJECTIVE  

what you are trying to attain


SUMMARY OF QUALIFICATIONS
•  Encapsulate your most significant accomplishments: those related to the bottom line, increasing revenue, containing and reducing costs, bringing on new clients, programs developed, etc.
•  Describe how the company has benefited since you have joined them - your bottom line contributions
•  Explain the new programs you have initiated and how these have increased the company’s
profits

RELEVANT SKILLS
•  Distribute your skills and accomplishments according to the skill sets related to your field
•  Use bullets to display your achievements and list them chronologically
•  Keep descriptions in point form
•  For each major skill, list your accomplishments that demonstrate you have the skill, quantifiable
results that are directly related to the skill, a problem you solved using the specific skill, etc.

EXAMPLES

SALES & NEW ACCOUNT DEVELOPMENT
•  Increased a small publication's advertising revenue through market research and promotion
•  Developed new distribution outlets for a special-interest magazine in GTA
•  Made cold calls and follow-up visits to retail outlets throughout the region
•  Successfully increased readership by more than 40 percent over a two-year period


TRAINING & DEVELOPMENT
•  Recruited, trained and mentored three sales representatives and an administrative assistant
•  Developed a modular sales training manual which has subsequently been implemented company wide
•  Identified a superior contact management system and successfully lobbied to change the existing system and implemented contact management training

EMPLOYMENT HISTORY

1999-present

Corporate Sales Director

ABC Company, Toronto

1996-99

Sales Representative

XYZ Company, Toronto

1993-96

Sales Coordinator

123 Company, Vancouver


EDUCATION
School Attended
Dates Attended



Degree, Certificate, Diploma received McGill University1988-1992 Bachelor of Engineering Science

(Include computer skills, diplomas, completed courses, etc.)


INTERESTS & HOBBIES  


briefly describe


REFERENCES


available upon request